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Buying a diamond
Few people have the chance to experience handling a loose diamond and seeing it from every angle, in its purest beauty. The buyer for Baker Bros Jewellers; Kevin Coleman is highly experienced in diamond grading and travels regularly to their Antwerp office in the diamond bourse to individually select their diamonds. Baker Bros circumvent diamond brokers, manufacturers and wholesalers, buying the stones directly from the cutters, and pass the savings on straight to the customer.
With an experienced team of highly qualified jewellers and gemmologists, Mr. Coleman offers clients the wonderful opportunity to have a comprehensive diamond consultation. This is a fun experience and allows customers to touch and see beautiful loose diamonds while learning how to use the tools of the trade to fully examine and understand the cut for oneself.
Knowing which diamond to buy is difficult, but important especially when there is no way of comparing like with like. With some of life’s less romantic goods, it is easy to pick a make and model and compare price. With diamonds, every one is individual. One showroom may appear to have a lesser priced one-carat diamond than another – but is the quality the same?
Most people have some understanding of the four C’s; carat weight, colour, clarity and cut.
The team at Baker Bros say least understood of these four is the cut and it is the most important if the diamond is to achieve the maximum amount of light reflection and brilliance to show the true beauty of a diamond. It is a purely visual result. This is the sparkle. The WOW factor!
It is difficult for the inexperienced eye to fully comprehend if all other factors are equal, the extent to which a poor cut stone, can reduce the brilliance of a diamond is truly concerning and can ruin a diamond that has a high grading in the other three grading categories. Equally one can see a perfectly cut diamond, by the manner in which light radiates from each facet.
Baker Bros specialise in the higher grades of diamonds so one can buy one’s diamond to order, so that they can provide you with the specific cut, size, colour and clarity. Once the diamond is selected one can then have the fun of designing a piece of jewellery as bespoke as one desires, allowing Baker Bros to turn your dreams into reality at the best possible price.
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